Corporate Culture
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Mission


Provide green and efficient 3- cyanopyridine and nicotinamide products and services.



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Vision


Collect science technology and human “resourcesto”create high quality biological“ intermediates” and build firstline brand of “nicotinamide” at home and aboard.



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Sense of Worth


Internal saints and external kings, 

to be honesty;

Internal square and external circular,

cooperate to achieve win-win.



  • Development Strategy

    Humanization of human resources; Securitization of enterprise assets;

    Industrialization of standardization technology; Internationalization of management. 


  • Responsibility of Environmental Protection

    Environmental protection governance is the moral governance, and civilized production is a pursuit of our lifetime. 

    Circular economy is the theme of development, and green development is eternal responsibility.


  • Social Responsibility

    To be solutions provider of animal and human health

  • Struggle Goal

    Build a cooperation to achieve win-win culture, create all happy employees, and build a "three" value enterprise!

  • Principle of Selecting Personnel

    Fair, open, just; Public trust, recognition and business.

  • Responsible Care Struggle Goal

    Goal three: Struggle five years, offer one billion yuan to help the ten thousand homes and one thousand students, donating money to build one hundred schools and help ten thousand people to achieve employment.

  • Struggle Goal of Staff Training

    Struggle five years, create ten business leaders owning over ten billion yuan , one hundred industry leaders owning over billion yuan, one thousand business elites owning over one hundred million yuan and ten thousand innovation leaders.

  • Responsible Care Struggle Goal

    Goal two: Use the Red Sun people’s creativity, relying on the Red Sun health industry to promote Chinese people transform into “nutritional medicine” from “therapeutic medicine”.

  • Economic Struggle Goal

    Struggle five years, enter the World Top 500, striving for "global three" companies 

    (famous brand, famous product, famous enterprise)!


  • Responsible Care Struggle Goal

    Goal one: Collect the Red Sun people’s wisdom, relying on the Red Sun industry advantage to complete the three major action plan target tasks of "million people entrepreneurship, ten million people create homes, service hundred million families”.

  • Experience of People Employment

    Small material has large use, everyone is useful; Put fine timber to petty use is useless.

    A man has moral integrity, but hasn’t talent, we should use him reasonably; A man has talent, but hasn’t moral integrity, we can’t put him in an important position.

    A man has literary talent, but hasn’t insight, we should train him as the same time use him; A man not only has moral integrity but also talent, we should put him in an important position.


  • Core Value

    There is the national spirit, the enterprise social dignity and the common enterprise value!

  • Principle of People Employment

    Put the reasonable person in a reasonable position in reasonable time to play a reasonable efficiency.

  • Three Principles of Enterprise Management

    Lantern Rule; Copper Rule; Cultivate oneself, peace others Rule 

  • Concept of People Employment

    On a certain cultural basis:

    EQ is higher than IQ; Comprehension is higher than diploma.

    Diligence is better than ability; Quality decides on success or failure.


  • Three Principles of Corporate Longevity

    1.We can’t chase prosperous city, and we also can’t lose blunt city. 

    2.If there is no uniqueness, there must be otherness; do well innovation, keeping up every day.

    3.Be perfectly logical and reasonable, be legitimate and seasonable


  • Talents Responsibility

    Create an environment for people who wants to work and create a stage for the man who can do the job.

    Create an image for people who has done the work successfully and create a value for the man who can do great things


  • Experience of Being a Talent

    Hope is in everywhere in successful persons’ eyes, and there are all the difficulties for losers.

  • Standard of Measuring Talents

    Do not pay attention to diploma but potential, and do not pay attention to qualification but ability.

    Do not pay attention to summary but business achievement, and do not pay attention to relative but morality.


  • Staffs’ Ideological Level

    Suffer myself, and many people will be convenient.

    Suffer my home, and hundred and thousand homes will be happy.


  • Talents Standard

    Can do work, be willing to do work, and be able to do work successfully.

  • Enterprise Spirit

    Innovate through integration, repay the country, march forward with load, and strive to be the first.

  • Entrepreneurial Experience

    Business is: the sublimation of concept, the contest of wisdom, the counter of will. 

  • Management Thought

    Width depends on height, concept depends on width. 

    Thought depends on concept, outlet depends on concept.


  • Engine of Development

    Independent innovation, talent priority, famous brand leading, operate the whole world.

  • Essence of the Corporate Culture

    Internal saints and external kings-To be empathetic and perceptive while maintaining strict principles and regulations

  • Development Strategy

    Innovation and entrepreneurship reallocate resources, to march forward scientifically, and to develop fast and continuously.

  • Entrepreneurial Experience

    Business is: the sublimation of concept, the contest of wisdom, the counter of will. 

  • Business Purposes

    Create value for customers; Create civilization for society;

    Create a state of mind for others; Create an environment for yourself.


  • Business Strategy

    Work hard for a lifetime is not as good as a good idea; if you want to succeed, you must walk with the people you like and like you.

  • To be a Talent from the Beginning to the Ending

    Students’ attitude, self-perfection first and then appease others, operate ourselves, be willing to life.

  • Success Secret

    Master’s advice, own effort, villain’s supervision, godmother’s help. 

  • Enterprises Quality

    Great wisdom appears slow-witted, self-perfection first and then appease others, responsible care, hold world with virtue.

  • Business Purposes

    Create value for customers; Create civilization for society;

    Create a state of mind for others; Create an environment for yourself.